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  • ·HM Primary Colors campaign fashion portrait with green sweater
Brand
H&M
ProjectPRIMARY COLORS
Model wearing vibrant green sweater and white shorts ties shoelaces of sneakers against a plain white studio backdrop.

Lucrezia Ganazzoli,

Associated creatives

Lucrezia Ganazzoli
Lucrezia GanazzoliPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Cim Mahony
Cim MahonyHair Stylist
Anya de Tobon
Anya de TobonMakeup Artist
Vivienne Rohner
Vivienne RohnerModel

Tags

woman wearing green sweatergreen sweaterwoman in sweaterwhite shortssneakerswoman tying shoesfemale model

Description

This commercial fashion editorial portrait, created for the H&M project Primary Colors, features model Vivienne Rohner seated against a bright white background. She wears a vibrant green sweater draped over her shoulders and paired with white shorts, tying the laces of her sneakers. The lighting is clean and soft, casting gentle shadows that define the minimal composition. Styled by Lisa Lindqwister with hair by Cim Mahony and makeup by Anya de Tobon, the shot captures a casual, candid moment.