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Brand
H&M
ProjectPRIMARY COLORS
Model Vivienne Rohner in a bright red sweater posing against a white background for H&M PRIMARY COLORS.

H&M PRIMARY COLORS 2026

Associated creatives

Lucrezia Ganazzoli
Lucrezia GanazzoliPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Cim Mahony
Cim MahonyHair Stylist
Anya de Tobon
Anya de TobonMakeup Artist
Vivienne Rohner
Vivienne RohnerModel

Tags

vivienne rohner red sweatervivienne rohnerred sweaterwoman in red sweatermodel in red sweaterwoman posing

Description

This fashion editorial image from the H&M project PRIMARY COLORS features model Vivienne Rohner posing dynamically against a minimal white background. She wears a vibrant red knitted sweater with her hands raised behind her head, capturing a sleek and contemporary look. The studio lighting highlights the rich texture of the garment and the clean composition of the shot. Photography by Lucrezia Ganazzoli with styling by Lisa Lindqwister, hair by Cim Mahony, and makeup by Anya de Tobon.