Prada Spring 2024 Ad Campaign 2024

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Prada Spring 2024 ad campaign image captured by photographer Willy Vanderperre with creative direction by Ferdinando Verderi and Prada Creative Directors Miuccia Prada and Raf Simons. The vertical fashion portrait features a model wearing a structured black oversized suit jacket and matching black trousers while holding a black ruched leather handbag with a sculptural clasp. The subject wears a black headband framing subtle, warm eye makeup against a clean, neutral white seamless background. The polished studio lighting creates sharp outlines and defined shadows, highlighting the garment's tailoring and the handbag's texture.