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·Prada Spring 2024 Ad Campaign Editorial

BrandPrada

ProjectSpring 2024 Ad Campaign

Multiple portrait shots of models wearing dark clothing and head coverings against a light background for Prada spring 2024 campaign

Prada Spring 2024 Ad Campaign 2024

Associated creatives

Miuccia Prada and Raf SimonsPrada Creative Directors

Ferdinando VerderiCreative Director

Willy VanderperrePhotographer

Ajah AngauTalent for Women’s Campaign

Mica ArgaranazTalent for Women’s Campaign

Loli BahiaTalent for Women’s Campaign

Lexi BolingTalent for Women’s Campaign

Jolien BosmanTalent for Women’s Campaign

Oninyechi ChijokeTalent for Women’s Campaign

Sora ChoiTalent for Women’s Campaign

Rejoice ChuolTalent for Women’s Campaign

Elise CrombezTalent for Women’s Campaign

Anica CucaTalent for Women’s Campaign

Sanja DaleckaTalent for Women’s Campaign

Mathilde DenardTalent for Women’s Campaign

DominikaTalent for Women’s Campaign

Lina EmelianovaTalent for Women’s Campaign

FarahTalent for Women’s Campaign

Selena ForrestTalent for Women’s Campaign

Elen GiunioTalent for Women’s Campaign

Nastya Honchrova Du JuanTalent for Women’s Campaign

Qin LeiTalent for Women’s Campaign

Julia MeseguerTalent for Women’s Campaign

Amanda MurphyTalent for Women’s Campaign

Julia NobisTalent for Women’s Campaign

OrnellaTalent for Women’s Campaign

Lila PankovaTalent for Women’s Campaign

Romi PeledTalent for Women’s Campaign

Eliza PetersenTalent for Women’s Campaign

Sascha RajasaluTalent for Women’s Campaign

Laura ReyesTalent for Women’s Campaign

Alyosia SalamatinaTalent for Women’s Campaign

Diana SkowronTalent for Women’s Campaign

Penelope TernesTalent for Women’s Campaign

Denyse TumukundeTalent for Women’s Campaign

Ilya VermeulenTalent for Women’s Campaign

Freya VervaetTalent for Women’s Campaign

Nikki VrekicTalent for Women’s Campaign

Rianne Von RompaeyTalent for Women’s Campaign

Liu WenTalent for Women’s Campaign

Anok YaiTalent for Women’s Campaign

Lina ZhangTalent for Women’s Campaign

Harris DickinsonTalent for Men’s Campaign

Kelvin Harrison Jr.Talent for Men’s Campaign

Troye SivanTalent for Men’s Campaign

Description

Prada Spring 2024 ad campaign editorial featuring multiple portrait views of models wearing tailored coats, dark apparel, and fitted head coverings. Photographed by Willy Vanderperre under creative direction by Ferdinando Verderi, the imagery showcases a stark minimalist aesthetic against clean neutral backdrops. The composition is arranged in a grid of studio portraits highlighting diverse facial expressions and contemporary luxury garments. Each shot employs precise lighting to emphasize fabric textures, structured silhouettes, and subtle accessories without extraneous props. The overall presentation reflects the sophisticated design vision of Miuccia Prada and Raf Simons.

Style

Editorial, Horizontal, Desaturated, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (70%)

Pure White (30%)

Background

White Seamless

Context

Advertising Campaign