Prada Spring 2024 Ad Campaign 2024

About

This monochrome fashion portrait from Prada's Spring 2024 ad campaign features a model captured by photographer Willy Vanderperre. The subject wears a dark fitted cap, a dark cardigan, and a patterned top featuring intricate decorative linework, while holding a structured black quilted handbag adorned with distinctive stud details. The composition is set against a clean, minimal white seamless background with direct, high-contrast lighting that highlights the textures of the apparel and accessories. Creative direction for the project is led by Miuccia Prada, Raf Simons, and Ferdinando Verderi.