BrandPrada
ProjectSpring 2024 Ad Campaign
Prada Spring 2024 Ad Campaign 2024
Associated creatives
Miuccia Prada and Raf SimonsPrada Creative Directors
Ferdinando VerderiCreative Director
Willy VanderperrePhotographer
Ajah AngauTalent for Women’s Campaign
Mica ArgaranazTalent for Women’s Campaign
Loli BahiaTalent for Women’s Campaign
Lexi BolingTalent for Women’s Campaign
Jolien BosmanTalent for Women’s Campaign
Oninyechi ChijokeTalent for Women’s Campaign
Sora ChoiTalent for Women’s Campaign
Rejoice ChuolTalent for Women’s Campaign
Elise CrombezTalent for Women’s Campaign
Anica CucaTalent for Women’s Campaign
Sanja DaleckaTalent for Women’s Campaign
Mathilde DenardTalent for Women’s Campaign
DominikaTalent for Women’s Campaign
Lina EmelianovaTalent for Women’s Campaign
FarahTalent for Women’s Campaign
Selena ForrestTalent for Women’s Campaign
Elen GiunioTalent for Women’s Campaign
Nastya Honchrova Du JuanTalent for Women’s Campaign
Qin LeiTalent for Women’s Campaign
Julia MeseguerTalent for Women’s Campaign
Amanda MurphyTalent for Women’s Campaign
Julia NobisTalent for Women’s Campaign
OrnellaTalent for Women’s Campaign
Lila PankovaTalent for Women’s Campaign
Romi PeledTalent for Women’s Campaign
Eliza PetersenTalent for Women’s Campaign
Sascha RajasaluTalent for Women’s Campaign
Laura ReyesTalent for Women’s Campaign
Alyosia SalamatinaTalent for Women’s Campaign
Diana SkowronTalent for Women’s Campaign
Penelope TernesTalent for Women’s Campaign
Denyse TumukundeTalent for Women’s Campaign
Ilya VermeulenTalent for Women’s Campaign
Freya VervaetTalent for Women’s Campaign
Nikki VrekicTalent for Women’s Campaign
Rianne Von RompaeyTalent for Women’s Campaign
Liu WenTalent for Women’s Campaign
Anok YaiTalent for Women’s Campaign
Lina ZhangTalent for Women’s Campaign
Harris DickinsonTalent for Men’s Campaign
Kelvin Harrison Jr.Talent for Men’s Campaign
Troye SivanTalent for Men’s Campaign
Tags
Description
This monochrome fashion portrait from Prada's Spring 2024 ad campaign features a model captured by photographer Willy Vanderperre. The subject wears a dark fitted cap, a dark cardigan, and a patterned top featuring intricate decorative linework, while holding a structured black quilted handbag adorned with distinctive stud details. The composition is set against a clean, minimal white seamless background with direct, high-contrast lighting that highlights the textures of the apparel and accessories. Creative direction for the project is led by Miuccia Prada, Raf Simons, and Ferdinando Verderi.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Off-White (30%)
Background
White Seamless
Context
Advertising Campaign