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Man wearing a dark coat and carrying a black backpack while talking on a telephone handset against a pale blue background.

Prada Fall 2024 Ad Campaign 2024

About

This image from Prada's Fall 2024 ad campaign features actor and model Harris Dickinson holding a vintage telephone handset to his ear. He is dressed in a dark tailored coat over a light blue shirt and tie, with a prominent black nylon backpack strapped to his back. The composition is shot by photographer Willy Vanderperre with creative direction by Ferdinando Verderi, set against a clean, pale background that highlights the apparel and accessories.

Brand

Prada

Project

Prada Fall 2024 Ad Campaign 2024

Keywords

young man holding telephoneyoung manman holding telephoneblack backpackblack nylon backpackdark coatwhite shirttie

Credits

Miuccia Prada and Raf Simons
Prada Creative Directors
Ferdinando Verderi
Creative Director
Willy Vanderperre
Photographer
Miranda July
Writer
Harris Dickinson
Models

Styles

EditorialVerticalClean

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

White Seamless

Context

Advertising Campaign
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