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  • ·Prada Fall 2024 Ad Campaign Portrait by Willy Vanderperre
BrandPrada
ProjectFall 2024 Ad Campaign
Model wearing a pink cardigan and grey midi skirt holding an orange phone against a plain background

Prada Fall 2024 Ad Campaign 2024

Associated creatives

Miuccia Prada and Raf Simons
Miuccia Prada and Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Willy Vanderperre
Willy VanderperrePhotographer
Miranda July
Miranda JulyWriter
Harris Dickinson
Harris DickinsonModels
Damson Idris
Damson IdrisModels
Yili Ma
Yili MaModels
Hunter Schafer
Hunter SchaferModels
and Letitia Wright
and Letitia WrightModels
Olivier Rizzo
Olivier RizzoStylist
Anthony Turner
Anthony TurnerHair
Lynsey Alexander
Lynsey AlexanderMakeup

Tags

woman holding phonewoman holding orange phonemodel holding phonewomanmodelorange phonephone receiverpink cardigancardigangrey midi skirtmidi skirtskirtgreen topblack shoesheels

Description

This portrait from the Prada Fall 2024 ad campaign was photographed by Willy Vanderperre with creative direction by Ferdinando Verderi and styling by Olivier Rizzo. The image features a model with short dark hair, wearing a pink knit cardigan over a green top, a charcoal grey midi skirt, and black strapped heels. She holds a vibrant orange telephone receiver to her ear against a clean, light-toned studio background. The composition is clean and studio-lit, capturing a distinct mid-century inspired aesthetic.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Blush (30%)
Charcoal (50%)
Sage (20%)

Background

White Seamless

Context

Advertising Campaign