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  • ·POUR LA NUIT Cruise 2025 Campaign by Jumbo Tsui
Brand
POUR LA NUIT BY POUR LUI
ProjectCruise 2025 Campaign
Model wearing a grey patterned hoodie, shorts, and a neon yellow beanie holding coiled yellow rope at a construction rail yard.

POUR LA NUIT BY POUR LUI Cruise 2025 Campaign 2025

Associated creatives

Jumbo Tsui
Jumbo TsuiPhotographer
Madison Gu
Madison GuFashion Editor/Stylist
Rei Kawauchi
Rei Kawauchi

Tags

man in grey hoodieman wearing grey hoodieman in grey shortsgrey patterned hoodiegrey hoodiegrey sweat shortsgrey shortsneon yellow beanieyellow beaniecoiled yellow ropeyellow ropeblack work bootswork boots

Description

A fashion campaign image for POUR LA NUIT Cruise 2025, captured by photographer Jumbo Tsui and styled by Madison Gu. The male model stands in an outdoor industrial rail yard surrounded by bright orange traffic barrels and railroad infrastructure. He wears a matching grey patterned hoodie and sweat shorts layered with a face-covering neck gaiter, an electric neon yellow knit beanie, and matching yellow socks tucked into scuffed dark work boots. Coiled vibrant yellow rope rests across his shoulder while a utility tool belt hangs at his hip.

Style

Editorial, Vertical, Gritty

Techniques

Natural light

Industries

Streetwear

Color

Medium Grey (60%)
Lemon (20%)

Background

Construction Site

Context

Advertising Campaign