POUR LA NUIT BY POUR LUI Cruise 2025 Campaign 2025

Description

A portrait of a mature man with wild, spiky grey hair and a trimmed beard smiling directly at the camera outdoors. He wears a black textured crewneck pullover over a white long-sleeve base layer, holding a white football helmet at his side. The background features parked white utility trucks under soft daylight. Photographed by Jumbo Tsui and styled by Madison Gu for the Pour La Nuit Cruise 2025 campaign.

Style

Vertical, Commercial, playful

Techniques

Natural light

Industries

Designer Fashion

Color

Context

Advertising Campaign