POUR LA NUIT BY POUR LUI Cruise 2025 Campaign 2025

Description

A full-length vertical shot from the Pour La Nuit Cruise 2025 campaign, photographed by Jumbo Tsui with styling by Madison Gu. The composition features a man wearing a thick grey belted bathrobe over a crisp collared shirt and necktie, paired with dark trousers and black dress shoes. He looks directly into the camera while wearing bold black-rimmed glasses, sporting a mustache, and smoking a traditional pipe while holding a black leather briefcase. The scene is set in an outdoor industrial parking lot on cracked asphalt directly in front of large green metal waste dumpsters under overcast daylight.

Style

Editorial, Vertical, playful, Retro

Techniques

Natural light

Industries

Lingerie & Underwear

Color

Background

Carpark

Context

Advertising Campaign