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  • ·Pour La Nuit Cruise 2025 Campaign with Connor Creagan
Brand
POUR LA NUIT BY POUR LUI
ProjectCruise 2025 Campaign
Man with red beard wearing a bright yellow beanie and grey fleece, draped in a coiled yellow cable in an industrial setting.

POUR LA NUIT BY POUR LUI Cruise 2025 Campaign 2025

Associated creatives

Jumbo Tsui
Jumbo TsuiPhotographer
Madison Gu
Madison GuFashion Editor/Stylist
Rei Kawauchi
Rei Kawauchi

Tags

man in yellow beanieyellow beaniebeanieyellow coiled cablecoiled cableyellow cordgrey fleece jacketfleece jacketgrey fleece

Description

Fashion campaign imagery for Pour La Nuit by Pour Lui's Cruise 2025 campaign, photographed by Jumbo Tsui with styling by Madison Gu. Model Connor Creagan poses outdoors against an industrial railway backdrop, leaning on a red barrier while wrapped in a vibrant neon yellow coiled cord. He wears a neon yellow knit beanie over a grey balaclava and a textured grey patterned fleece jacket under cool, overcast natural daylight.

Style

Editorial, Vertical, Cool

Techniques

Natural light

Industries

Designer Fashion

Color

Medium Grey (50%)
Lemon (40%)

Background

Street

Context

Advertising Campaign