POUR LA NUIT BY POUR LUI Cruise 2025 Campaign 2025

Description

A high-fashion campaign visual photographed by Jumbo Tsui for the Pour La Nuit by Pour Lui Cruise 2025 collection, with styling by Madison Gu. The shot features a man with disheveled hair posing energetically on cracked concrete in front of a chain-link fence and industrial dock backdrop. He is styled in an oversized textured black padded sweater, matching shorts, white undershirt sleeves, and knee-high white athletic socks with a silver accent layer beneath. He holds a white football helmet in one hand while resting his other foot atop a black-and-white American football under soft outdoor daylight.

Style

Editorial, Vertical, playful, Raw

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Docks

Context

Advertising Campaign