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  • ·Pour La Nuit Cruise 2025 Campaign by Jumbo Tsui
Brand
POUR LA NUIT BY POUR LUI
ProjectCruise 2025 Campaign
Smiling bearded man in a red cap and patterned black sweater holding a torn red soda can pack on his shoulder outdoors.

POUR LA NUIT BY POUR LUI Cruise 2025 Campaign 2025

Associated creatives

Jumbo Tsui
Jumbo TsuiPhotographer
Madison Gu
Madison GuFashion Editor/Stylist
Rei Kawauchi
Rei Kawauchi

Tags

man holding soda packman holding drinksman in red capbearded man smilingsmiling manbearded manred soda packsoda can packagingred visor capred capblack textured sweaterblack sweater

Description

A smiling man with a dark beard and mustache poses outdoors on a suburban street for the Pour La Nuit Cruise 2025 Campaign. He balances a torn red 30-pack of canned drinks on his shoulder while wearing a vibrant red visor cap, red-and-black gloves, and a black patterned textured top layered over a denim shirt. Captured by photographer Jumbo Tsui with fashion styling by Madison Gu, the composition features natural daylight with parked cars and residential architecture in the background.

Style

Editorial, Vertical, playful, Saturated

Techniques

Natural light

Industries

Designer Fashion

Color

Scarlet (50%)
Jet Black (40%)

Background

Street

Context

Advertising Campaign