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  • ·Matt Smith for Paul Smith Fall 2023 Campaign
BrandPaul Smith
ProjectFall 2023 Ad Campaign
Actor Matt Smith wearing a black suit jacket and white turtleneck in a black and white studio portrait.

Paul Smith Fall 2023 Ad Campaign 2023

Associated creatives

Paul Smith
Paul SmithPaul Smith Creative Director
Matt Smith and Kiki Willems
Matt Smith and Kiki WillemsTalent

Tags

matt smithactor matt smithblack suit jackettailored black suitblack jacketwhite turtleneckhigh neck sweater

Description

Actor Matt Smith poses in profile looking over his shoulder against a smooth studio backdrop for the Paul Smith Fall 2023 advertising campaign. He is styled in a sharp black tailored suit jacket featuring subtle lapel detailing paired with a high-neck white turtleneck. The black-and-white portrait utilises diffused directional lighting that highlights his facial structure and neat swept-back hairstyle, creating a refined and minimalist menswear aesthetic.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (70%)
Pure White (20%)

Background

Grey Seamless

Context

Advertising Campaign