BrandPaul Smith
ProjectFall 2023 Ad Campaign

Paul Smith Fall 2023 Ad Campaign 2023
Associated creatives
Tags
Description
Actor Matt Smith poses seated on a white stool for the Paul Smith Fall 2023 advertising campaign. He wears a tailored single-breasted black suit with matching trousers, a crisp white collared dress shirt, and a slim black necktie which he adjusts with his right hand. The portrait is framed vertically against an even, neutral grey seamless studio background with balanced soft studio lighting and light blue typography across the frame.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Menswear
Color
Jet Black (70%)
Pure White (20%)
Background
Grey Seamless
Context
Advertising Campaign