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  • ·Paul Smith Fall 2023 Campaign with Kiki Willems
BrandPaul Smith
ProjectFall 2023 Ad Campaign
Kiki Willems posing in a patterned maxi dress with abstract color blocking against a studio background.

Paul Smith Fall 2023 Ad Campaign 2023

Associated creatives

Paul Smith
Paul SmithPaul Smith Creative Director
Matt Smith and Kiki Willems
Matt Smith and Kiki WillemsTalent

Tags

kiki willemspaul smith dresspatterned maxi dressabstract print dressmaxi dresslong sleeve dresscolor block dress

Description

Fashion model Kiki Willems is captured in a dynamic, motion-blurred full-length shot for the Paul Smith Fall 2023 advertising campaign. She wears a long-sleeved brown maxi dress adorned with oversized, graphic floral and brushstroke patches in pink, lilac, cobalt blue, and red. The studio setting features a clean, neutral seamless backdrop with diffused lighting that emphasizes the fluid shape and painterly colors of the garment.

Style

Vertical, Commercial, Graphic

Techniques

Long exposure

Industries

Designer Fashion

Color

Chocolate (50%)
Blush (20%)
Cobalt (20%)

Background

Grey Seamless

Context

Advertising Campaign