BrandPaul Smith
ProjectFall 2023 Ad Campaign

Paul Smith Fall 2023 Ad Campaign 2023
Associated creatives
Tags
Description
A close-up black and white portrait of actor Matt Smith for the Paul Smith Fall 2023 advertising campaign. Smith gazes intently past the lens, styled in a light ribbed turtleneck underneath a tailored dark jacket featuring subtle edge stitching along the lapel. The composition uses soft studio lighting and a clean neutral backdrop to emphasize sharp facial contours and minimalist tailoring.
Style
Editorial, Vertical, Monochrome, Minimalist
Techniques
Soft Light
Industries
Designer Fashion
Color
Jet Black (50%)
Off-White (30%)
Background
Grey Seamless
Context
Advertising Campaign