Paul Smith Fall 2023 Ad Campaign 2023

Associated creatives

Paul SmithPaul Smith Creative Director

Matt Smith and Kiki WillemsTalent

Description

This monochrome portrait for the Paul Smith Fall 2023 ad campaign features a close-up shot of an elderly man with silver hair. The subject is framed tightly, with blurred foreground elements partially obscuring the sides of the composition. The lighting emphasizes the fine textures of skin and hair, creating a stark, high-contrast black-and-white aesthetic. The image reflects the campaign's artistic direction under Paul Smith Creative Director.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (50%)

Pure White (50%)

Background

Grey Seamless

Context

Advertising Campaign