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BrandPaul Smith
ProjectFall 2023 Ad Campaign
Matt Smith wearing a multi-striped scarf pulled up over his mouth against a plain grey background

Paul Smith Fall 2023 Ad Campaign 2023

Associated creatives

Paul Smith
Paul SmithPaul Smith Creative Director
Matt Smith and Kiki Willems
Matt Smith and Kiki WillemsTalent

Tags

matt smithmatt smith portraitman wearing striped scarfstriped scarfknitted scarf

Description

This portrait from the Paul Smith Fall 2023 ad campaign features actor Matt Smith wearing a dark jacket and a vibrant, multi-colored striped scarf pulled up over his lower face. The composition is a tight, vertical shot focusing intently on his expression and the textured knitwear. The lighting is soft and even, highlighting the intricate stripes of the scarf against a plain grey background. Creative direction is led by Paul Smith.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Charcoal (50%)
Golden Yellow (20%)
Royal Blue (20%)

Background

Grey Seamless

Context

Advertising Campaign