Paul Smith Fall 2023 Ad Campaign 2023

About

This portrait from the Paul Smith Fall 2023 ad campaign features actor Matt Smith wearing a dark jacket and a vibrant, multi-colored striped scarf pulled up over his lower face. The composition is a tight, vertical shot focusing intently on his expression and the textured knitwear. The lighting is soft and even, highlighting the intricate stripes of the scarf against a plain grey background. Creative direction is led by Paul Smith.