Parsel Parsel Systems 2025

Description

This portrait for the Parsel Systems project by photographer Roe Ethridge features a smiling woman holding a decorated birthday cake with lit candles and a large beige bag. She wears a light blue polo shirt and stands outdoors near a railing with blurred figures visible in the background. The lighting is natural and bright, capturing crisp textures on the cake frosting and clothing. Hair styling by Nero, makeup by Tayler Treadwell, casting by Nicola Kast, and set design by Megan Kiantos.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

E-commerce Platforms

Color

Background

Street

Context

Advertising Campaign