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Brand
Parsel
ProjectParsel Systems
A large red Parsel tote container filled with firewood sits atop a weathered tree stump in a lush woodland setting.

Parsel Parsel Systems 2025

Associated creatives

Roe Ethridge
Roe EthridgePhotographer
Nero
NeroHair Stylist
Tayler Treadwell
Tayler TreadwellMakeup Artist
Nicola Kast
Nicola KastCasting Director
Megan Kiantos
Megan KiantosSet Designer

Tags

red utility totered toteutility totered storage boxstorage boxfirewood logsfirewoodsplit logswooden tree stumptree stump

Description

A large red utilitarian tote container from Parsel Systems is positioned outdoors on top of a weathered tree stump surrounded by natural foliage. The vivid container holds several neatly stacked pieces of split firewood displaying rough bark and timber grain. Graphic overlays in white text highlight the Parsel logo and product specifications against the scene. Shot by photographer Roe Ethridge with set design by Megan Kiantos, the composition contrasts clean industrial product design with an organic forest backdrop.

Style

Vertical, Commercial, Earthy

Techniques

Natural light

Industries

Bags & Accessories

Color

Scarlet (60%)
Chocolate (40%)

Background

Woodland

Context

Advertising Campaign