Parsel Parsel Systems 2025

Description

This editorial campaign portrait for Parsel Systems, photographed by Roe Ethridge, features an older man posing in a wooded outdoor setting. He wears a tan long-sleeve work shirt, matching trousers, dark boots, and bright lime-yellow work gloves while resting his foot on a wooden stump. A prominent red utility bag with long straps is slung over his shoulder, and he holds a small axe near his chest. The lighting is natural and direct, casting crisp shadows amidst lush green foliage and scattered logs. Set design by Megan Kiantos, hair by Nero, makeup by Tayler Treadwell, and casting by Nicola Kast complete the production.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Color

Background

Forest

Context

Advertising Campaign