Papa San Brand Identity 2025

Description

This brand identity project for Papa San showcases custom packaging and dessert offerings captured by photographer Giada Paoloni with graphic design by Polonsky & Friends. Two ornate glass bowls filled with soft serve ice cream and rich toppings sit on a metallic surface in the foreground. Behind them stands a large brown paper bag featuring bold red typography and branding for Papa San, complemented by an envelope and red pen on the right. The composition highlights clean studio lighting and tactile textures across paper, glass, and metal.

Style

Vertical, Commercial, Clean, Tactile

Techniques

Natural light

Industries

Fast Food

Color

Background

Metal Texture

Context

Advertising Campaign