Papa San Brand Identity 2025

Description

A striking graphic design poster mounted on the corner of a vibrant green wall forms the centerpiece of this image for the Papa San brand identity project, created by Polonsky and Friends with photography by Giada Paoloni. The poster features a light pink background with bold, stylized black typography reading NO SMOKING and NO VAPING, accompanied by Japanese text characters. A contrasting rectangular red element overlays the center, framing the lower portion of a face with red lips holding a cigarette. The composition plays with geometric alignment and strong color contrast between the pink poster and the bright green background.

Style

Artistic, Vertical, Graphic

Color

Background

Solid Colour

Context

Advertising Campaign