Papa San Brand Identity 2025

Description

This image presents an overhead flat lay of the brand identity design for Papa San, featuring open menu layouts printed on crisp white paper with brown cardstock covers. The design incorporates clean typographic wine lists alongside quirky, minimalist black-line vector illustrations. The clean composition highlights the graphic design work by Polonsky and Friends, captured through the photography of Giada Paoloni. Natural light illuminates the textured paper surfaces and precise alignment of the multi-page booklet.

Style

Artistic, Vertical, Clean, Minimalist

Techniques

Typography, Natural light

Color

Background

Paper Texture

Context

Advertising Campaign, Editorial