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BrandPalmar
ProjectBrand Identity
Palmar brand identity poster displayed inside a bus shelter featuring a Black woman wearing a patterned headwrap

Palmar Brand Identity 2022

Associated creatives

ShiftWalk
ShiftWalkGraphic Design

Tags

bus shelter posterposter designadvertising posterbrand identity posterblack womanwoman in headwrappatterned headwrapheadwrap

Description

A bus shelter advertisement poster for the brand Palmar is displayed outdoors in daylight. The poster features a striking portrait of a Black woman in her 20s wearing a green and brown patterned headwrap and a black top, looking upward. Graphic typography and the Palmar logo are overlaid on the poster design. The bus shelter structure features glass panels and a dark blue metal railing alongside a paved sidewalk.

Style

Horizontal, Commercial, Clean

Techniques

Typography, 3D render / CGI

Industries

Specialty Retailers

Color

Jet Black (50%)
Olive (50%)

Background

Street

Context

Out of Home (OOH)