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Palmar brand identity poster displayed inside a bus shelter featuring a Black woman wearing a patterned headwrap

Palmar Brand Identity 2022

About

A bus shelter advertisement poster for the brand Palmar is displayed outdoors in daylight. The poster features a striking portrait of a Black woman in her 20s wearing a green and brown patterned headwrap and a black top, looking upward. Graphic typography and the Palmar logo are overlaid on the poster design. The bus shelter structure features glass panels and a dark blue metal railing alongside a paved sidewalk.

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Background

Street

Context

Out of Home (OOH)