Palmar
Brand Identity
Brand
ProjectBrand Identity
Date
Aug 2022
Description
ShiftWalk delivers the brand identity for Palmar, establishing a visual language grounded in clean typography and minimalist layout principles. The project extends across a variety of commercial touchpoints, from digital interface design to professional print collateral and outdoor advertising. The identity leans into a sophisticated aesthetic, utilizing neutral color palettes and refined editorial layouts. This graphic design approach is applied to stationery, signage, and signage integration within traditional urban environments, utilizing both 3D render/CGI and natural light techniques to frame the brand's minimalist presence.
Style
Horizontal, Commercial, Clean
Techniques
Typography
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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