Palmar: Brand Identity
Brand
Date
Aug 2022
Description
ShiftWalk delivers a cohesive brand identity for Palmar, establishing a visual system that transitions between digital interfaces and physical touchpoints. The project employs a minimalist design language, utilizing clean typography and structured editorial layouts to define the brand's aesthetic presence. The collateral spans a variety of formats, from stationery and print materials to large-scale outdoor advertising. By integrating serif typography with neutral palettes, the identity maintains a professional, matte aesthetic across both digital 3D renders and physical signage applications.
Style
Horizontal, Commercial, Clean
Techniques
Typography
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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