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BrandPa i Punt
ProjectBrand Identity
Bread knife stuck vertically into a loaf of rustic bread with one sliced piece resting beside it against a plain white background.

Pa i Punt Brand Identity 2025

Associated creatives

N.O.V.A LAB
N.O.V.A LABGraphic Design
Beatrice Fiumi
Beatrice FiumiPhotography

Tags

knife in breadbread knifeserrated knifeloaf of breadrustic breadbread slicewooden handle knife

Description

This photograph for the Pa i Punt brand identity project features a rustic loaf of bread positioned centrally against a clean white backdrop. A serrated bread knife with a wooden handle is stabbed vertically into the center of the main loaf, while a single sliced piece rests upright beside it to the right. Minimalist typography and branding elements appear faintly in the upper portion of the frame. The image is captured with soft, even studio lighting that highlights the textured crust and crumb of the baked goods.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Caramel (70%)
Chocolate (30%)

Background

White Seamless

Context

Advertising Campaign