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This brand identity video for Pa i Punt showcases bakery production scenes, product shots, and portraits of the team in matching black t-shirts. The sequence includes freshly baked loaves under linen cloths, pizza being slid into an oven, branded packaging details, and candid moments of three bakery workers laughing together in front of bread racks. Created by N.O.V.A LAB and Beatrice Fiumi, the video captures the artisanal process and community spirit of the bakery through dynamic sequences and clean product framing.