Pa i Punt Brand Identity 2025

Description

This photograph by Beatrice Fiumi captures a close-up rear view of an individual wearing a black t-shirt as part of a brand identity project for Pa i Punt. The t-shirt features prominent white printed typography, abstract graphic shapes, and the year 2020. The shot is framed from behind, focusing on the back of the garment against a light, neutral environment. Natural lighting highlights the fabric texture and high-contrast graphics.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Color

Context

Advertising Campaign, Editorial