Brand
ProjectBrand Identity
Pa i Punt Brand Identity 2025
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Description
This commercial video for the Pa i Punt brand identity showcases the artisan baking process from preparation to oven. Bakery staff handle trays of fresh breads, baguettes, pizzas, and croissants inside a commercial kitchen setting. Shot with natural lighting and observational documentary framing, the footage highlights the tactile textures of dough and baked goods. Graphic design by N.O.V.A LAB and photography by Beatrice Fiumi complement the visual branding.