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BrandOysho
ProjectRUNNING CAPSULE S26
Model wearing a white sports bra, translucent white zip-up jacket, and dark sunglasses outdoors.

Oysho RUNNING CAPSULE S26 2026

Associated creatives

Jonathan Conts
Jonathan ContsPhotographer
Ramon Ros
Ramon RosFashion Editor/Stylist
Egon Crivillers
Egon CrivillersHair Stylist
Paco Garrigues
Paco GarriguesMakeup Artist
Aina Mejias Casademunt
Aina Mejias CasademuntProducer
Erin Eliopulos
Erin EliopulosModel

Tags

woman in sportswearwoman in athletic wearwhite sports brasports brasheer windbreaker jacketsheer jackettranslucent jacketwrap sunglassessport sunglasses

Description

Activewear campaign photograph captured by Jonathan Conts for Oysho's Running Capsule S26 project, with fashion styling by Ramon Ros. Model Erin Eliopulos is shown in profile, smiling outdoors while wearing a structured white sports bra layered underneath a lightweight, sheer white hooded windbreaker jacket and high-waisted black athletic bottoms. She wears dark aerodynamic wrap sunglasses, and her dark hair is styled in a long braid by Egon Crivillers, complemented by natural makeup by Paco Garrigues. Soft natural daylight illuminates the clean lines and technical textures of the sportswear against a bright, pale sandy backdrop.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Sportswear

Color

Pure White (50%)
Jet Black (30%)

Background

Sand Dunes

Context

Advertising Campaign