BrandOysho
ProjectRUNNING CAPSULE S26

Oysho RUNNING CAPSULE S26 2026
Associated creatives
Tags
Description
Model Erin Eliopulos stands facing forward in a black sports bra, matching black athletic shorts, and a neutral running waist pack for Oysho's Running Capsule S26 campaign. She wears white-framed oval sunglasses, white crew socks, and beige running sneakers while posing under direct, harsh sunlight that casts sharp shadows. Positioned directly behind her is a clean white monolithic studio backdrop board set within an expansive chalk quarry or rocky outdoor landscape. The styling by Ramon Ros and photography by Jonathan Conts combine minimalist activewear design with surreal outdoor set staging.
Style
Editorial, Vertical, Clean, Minimalist
Techniques
Hard Light
Industries
Sportswear
Color
Jet Black (60%)
Beige (20%)
Pure White (20%)
Background
White Seamless
Context
Advertising Campaign