BrandOysho
ProjectRUNNING CAPSULE S26

Oysho RUNNING CAPSULE S26 2026
Associated creatives
Tags
Description
Two women run mid-stride across a bright, pale sand terrain under direct natural sunlight in an athletic activewear campaign for Oysho's Running Capsule S26. One runner wears a black cap, a powder blue sports crop top, olive running shorts, and white sneakers, while the other sports braided pigtails, dark performance sunglasses, a sheer white lightweight windbreaker jacket, black compression shorts, and running shoes. Sharp shadows cast onto the ground emphasize their dynamic forward motion against a clean, minimalist outdoor setting.
Style
Vertical, Commercial, Action, Minimalist
Techniques
Natural light
Industries
Sportswear
Color
Jet Black (40%)
Pure White (30%)
Powder Blue (20%)
Background
Residential Building, Sand Dunes
Context
Advertising Campaign