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Two women wearing athletic crop tops, running shorts, and sneakers sprinting side by side across bright white sand in direct sunlight.

Oysho RUNNING CAPSULE S26 2026

Associated creatives

Tags

Description

Two women run mid-stride across a bright, pale sand terrain under direct natural sunlight in an athletic activewear campaign for Oysho's Running Capsule S26. One runner wears a black cap, a powder blue sports crop top, olive running shorts, and white sneakers, while the other sports braided pigtails, dark performance sunglasses, a sheer white lightweight windbreaker jacket, black compression shorts, and running shoes. Sharp shadows cast onto the ground emphasize their dynamic forward motion against a clean, minimalist outdoor setting.

Style

Vertical, Commercial, Action, Minimalist

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (40%)
Pure White (30%)
Powder Blue (20%)

Background

Residential Building, Sand Dunes

Context

Advertising Campaign