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BrandOysho
ProjectRUNNING CAPSULE S26
Two women trail running uphill in activewear across chalky white terrain under a clear blue sky.

Oysho RUNNING CAPSULE S26 2026

Associated creatives

Jonathan Conts
Jonathan ContsPhotographer
Ramon Ros
Ramon RosFashion Editor/Stylist
Egon Crivillers
Egon CrivillersHair Stylist
Paco Garrigues
Paco GarriguesMakeup Artist
Aina Mejias Casademunt
Aina Mejias CasademuntProducer
Erin Eliopulos
Erin EliopulosModel

Tags

woman in white activewearwoman running uphillwoman runningwhite activewearwhite sports brawhite running pantstrail running shoessunglasses

Description

Two female runners run uphill across a bright, chalky hillside under an open blue sky for the Oysho Running Capsule S26 campaign. In the foreground, a woman in motion wears a minimalist white sports bra, loose-fitting white athletic trousers, sunglasses, and neutral running sneakers. Behind her, a second runner wears a grey-green t-shirt, light blue shorts, a black waist pack, wraparound tinted eyewear, and black running shoes. Direct sunlight casts crisp shadows across the rocky white ground, accentuating the momentum and upward stride of both athletes.

Style

Vertical, Commercial, Action

Techniques

Natural light

Industries

Sportswear

Color

Pure White (70%)

Background

Clear Sky

Context

Advertising Campaign