BrandOysho
ProjectRUNNING CAPSULE S26

Oysho RUNNING CAPSULE S26 2026
Associated creatives
Tags
Description
Captured in mid-stride, model Erin Eliopulos sprints across a bright, rocky white landscape under a vibrant blue sky for the Oysho Running Capsule S26 campaign. She wears a light blue cropped activewear tank with a back utility pocket, layered dark olive-grey running shorts, white crew socks, a black cap, and cream running sneakers. Shot in direct natural hard light by photographer Jonathan Conts, the high-contrast sunlight casts sharp, dynamic shadows across the chalky white terrain.
Style
Vertical, Commercial, Action, Clean
Techniques
Hard Light
Industries
Sportswear
Color
Powder Blue (30%)
Taupe (40%)
Context
Advertising Campaign