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Nike store exterior featuring a large arched window with Kiss My Airs graphic display on a city street.

Brand Identity 2018

Associated creatives

Description

Exterior architectural view of a retail building displaying the Nike Kiss My Airs brand identity campaign created by COLLINS. The prominent arched glass window features large bold white typography against a deep blue grid background showcasing a product graphic. The brick exterior is lit by natural daylight with blurred street traffic passing in the foreground.

Style

Horizontal, Commercial, Clean

Techniques

Long exposure, Natural light

Industries

Big Box Retail

Color

Royal Blue (50%)

Pure White (50%)

Background

Street

Context

Advertising Campaign