Nike Brand Identity 2018

Description

A large outdoor billboard for Nike displays a campaign featuring Odell Beckham Jr holding a white and red sneaker near his mouth against a solid blue background. Prominent white bold typography reads KISS MY AIRS above the Nike website domain. The billboard is mounted atop a multi-story building exterior with classic architectural detailing and a large green palm tree in the foreground. The clear blue sky frames the upper portion of the composition under bright daylight conditions.

Style

Vertical, Commercial, Warm

Industries

Sportswear

Color

Background

Clear Sky

Context

Out of Home (OOH)