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BrandNike
ProjectNIKE CHBL Campaign
Diptypt image for Nike CHBL campaign featuring a close-up portrait and a low-angle action shot of a young male basketball player in a blue jersey against a rich red background.

Nike NIKE CHBL Campaign 2026

Associated creatives

Julien Vallon
Julien VallonPhotographer

Tags

male basketball playerbasketball playermale basketball player portraitbasketball player portraityoung man playing basketballbasketball player in action

Description

This diptych image for the Nike CHBL campaign features a striking combination of a dramatic close-up portrait and a low-angle action shot of a young male basketball player. In the left panel, the player holds a finger to his lips in a silencing gesture, with a small blue bandage on his finger against a deep red background. The right panel captures the athlete mid-air, holding a basketball while positioned against the same rich red studio backdrop. Large Chinese typography frames the top and bottom of the composition, adding bold graphic elements to the advertising layout. The lighting is moody and directional, casting strong shadows that accentuate the athletic form and dramatic mood. Photographed by Julien Vallon, the campaign merges athletic intensity with high-impact graphic design.

Style

Vertical, Commercial, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

Basketball

Color

Jet Black (50%)
Royal Blue (50%)

Background

Black Seamless

Context

Advertising Campaign