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ProjectNIKE CHBL Campaign
Basketball player in blue jersey and white shorts leaping with a basketball against a vibrant red backdrop in a Nike campaign shot.

NIKE CHBL Campaign 2026

Associated creatives

Julien Vallon
Julien VallonPhotographer

Tags

basketball player leapingbasketball playerbasketball player jumpingnike chbl campaignnike campaignman playing basketballbasketball player in blue jerseyblue basketball jerseybasketballathlete

Description

This dynamic advertising campaign image for Nike CHBL, photographed by Julien Vallon, features a basketball player in a blue jersey and white shorts captured mid-leap against a vibrant red backdrop. The composition combines an intense low-angle portrait with an energetic action shot, highlighting athletic movement and strong graphic typography in Chinese. The dramatic red lighting casts deep shadows and accentuates the athletic form. Bold typography frames the top and bottom of the split-frame composition.

Style

Horizontal, Commercial, Action, Saturated, Warm

Industries

Basketball

Color

Navy (50%)
Pure White (50%)

Background

Coloured Seamless

Context

Advertising Campaign