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LeBron James standing on an outdoor basketball court surrounded by a group of younger basketball players jumping mid-air at dusk.

Danielle Levitt, Director, Los Angeles

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LeBron James stands composed at the center of an outdoor basketball court holding a basketball, flanked by a group of younger players captured mid-air in energetic leaps under a twilight sky. The players wear athletic tank tops, shorts, and basketball sneakers in various colours including blue, white, and red. The green court features crisp white boundary lines and a basketball hoop positioned in the background beneath dark trees. The lighting simulates twilight with directional illumination highlighting the subjects against the darkening sky. The top left corner displays the orange Nike swoosh logo.

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Advertising Campaign