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BrandMUTHA
ProjectBrand Identity
Black and white MUTHA brand stickers overlapping on a textured concrete surface.

MUTHA Brand Identity 2020

Associated creatives

Character
CharacterGraphic Design

Tags

mutha brand stickersmutha stickersbrand stickersmutha typographytypography

Description

This brand identity project for MUTHA showcases bold typographic stickers displayed on a rough concrete ground. The composition features overlapping black and white adhesive strips printed with the MUTHA wordmark and trademark symbol. Natural light illuminates the textured surfaces, emphasizing the graphic contrast between the printed elements and the stone background. The arrangement highlights clean typography and industrial materials within a minimalist composition.

Style

Horizontal, Commercial, Minimalist

Techniques

Typography, Natural light

Color

Jet Black (60%)
Pure White (40%)

Background

Concrete Texture

Context

Advertising Campaign