MUTHA Brand Identity 2020

Description

This graphic design project for MUTHA showcases an urban wheatpaste poster campaign featuring bold black typography repeating the brand name across a textured surface. At the center, a portrait of a black woman wearing multiple rings is pasted among the branded type repetitions. Additional fragments of imagery appear along the top and bottom borders, suggesting a larger outdoor paste-up installation. The composition balances high-contrast monochrome typography with expressive portraiture.

Style

Horizontal, Commercial, Monochrome, Clean

Techniques

Typography

Industries

Cosmetics

Color

Background

Paper Texture

Context

Advertising Campaign