Museum Ludwig Brand Identity 2021
Associated creatives
Tags
Description
This image showcases a brand identity project by Studio von Monkiewitsch for Museum Ludwig, featuring graphic design displayed on an urban roadside digital billboard. The billboard screen presents a poster layout with bold typography, exhibition details, and prominent red diagonal cross marks layered over the composition. In the foreground, motion blur from passing vehicular traffic creates dynamic streaks across the lower portion of the frame. The background reveals an elevated concrete roadway, overpass infrastructure, and sparse urban greenery under daylight conditions. The composition balances stark graphic signage against an everyday city street environment.
Style
Horizontal, Commercial, Clean
Techniques
Typography, Long exposure
Industries
Digital Media & Publishers
Background
Street
Context
Advertising Campaign