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BrandMoMA
ProjectBrand Identity
Bright orange flag featuring black cartoon eyes mounted on a slender metal pole outdoors amidst green foliage

MoMA Brand Identity 2025

Associated creatives

Athletics
AthleticsGraphic Design

Tags

orange flagorange pennantflagcartoon eyes graphiceyes illustrationgraphic design

Description

An outdoor brand identity photograph showcasing an orange square flag mounted on a thin metal pole. The bright fabric features a distinct black cartoon eye illustration graphic. The flag is positioned against a natural background of vibrant green leaves and tree foliage with soft dappled sunlight. This graphic design asset was created by Athletics for MoMA as part of their brand identity project.

Style

Artistic, Vertical, Clean

Techniques

Natural light

Industries

Digital Media & Publishers

Color

Burnt Orange (100%)

Background

Garden

Context

Advertising Campaign