MoMA Brand Identity 2025

Description

A stacked arrangement of bright green promotional pamphlets rests on a solid pink surface, casting sharp angular shadows across the composition. Each booklet features a black-bordered cover with bold typography reading School Visits: Right where you need to be alongside an inset photographic detail of a smiling young person. The printed collateral was created for MoMA as part of their brand identity project, featuring graphic design by Athletics. Hard lighting accentuates the crisp edges of the paper stacks and the vibrant contrast between the green cover stock and the pink background.

Style

Vertical, Commercial, Clean, Graphic

Techniques

Typography, Hard Light

Industries

Digital Media & Publishers

Color

Background

Solid Colour

Context

Advertising Campaign, Catalogue