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BrandMoMA
ProjectBrand Identity
Close-up of a person's eye with freckles overlaid with a grid of small colourful graphic shapes and the text MoMA in the corner

MoMA Brand Identity 2025

Associated creatives

Athletics
AthleticsGraphic Design

Tags

close up eyeeye portraitperson eyefreckled skingraphic gridcolourful shapes

Description

This image is part of the Brand Identity project for MoMA, featuring graphic design by Athletics. The visual presents an extreme close-up of a person's eye and skin, marked by light freckles and natural textures. Overlaying the portrait is a structured grid of small, vibrant, multi-coloured graphic symbols and dots in various bright hues. The top left corner displays the MoMA brand text clearly against the warm, detailed photographic background.

Style

Artistic, Horizontal, Graphic

Techniques

Typography

Industries

Movie Studios

Context

Advertising Campaign