MoMA Brand Identity 2025

Description

This brand identity video for MoMA School and Teacher Programs, created by Athletics, highlights educational workshops, gallery sessions, and interactive programs for students and educators. The motion piece features vibrant animated graphics, torn paper effects, and split-screen video footage showing children and adults engaged in museum learning. The visual style combines playful hand-drawn elements with clean typographic layouts featuring the MoMA brand. The dynamic sequences transition through various colorful backdrops, illustrating community outreach and creative exploration within museum spaces.