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Brand
MoMA
ProjectBrand Identity
Two colorful activity cards for MoMA Young Learners resting on lush green ivy foliage.

MoMA Brand Identity 2025

Associated creatives

Athletics
AthleticsGraphic Design

Tags

MoMA activity cardsactivity cardsMoMA brand identitybrand identityprinted cardsgraphic design

Description

Two printed activity cards for MoMA Young Learners, designed by Athletics as part of the museum brand identity project, are displayed on a bed of green ivy leaves. The top card features a mint-green border with a drawing prompt and the MoMA Young Learners logo in the bottom corner. The bottom card shows a coral-pink reverse side with structured writing lines, prompts, and museum department details. The clean graphic layout stands out against the organic texture of the natural foliage background.