MoMA Brand Identity 2025

Description

Two printed activity cards for MoMA Young Learners, designed by Athletics as part of the museum brand identity project, are displayed on a bed of green ivy leaves. The top card features a mint-green border with a drawing prompt and the MoMA Young Learners logo in the bottom corner. The bottom card shows a coral-pink reverse side with structured writing lines, prompts, and museum department details. The clean graphic layout stands out against the organic texture of the natural foliage background.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Screen print / silkscreen

Industries

Digital Media & Publishers

Color

Background

Forest

Context

Advertising Campaign