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BrandModern Chemistry, a Boots own brand
ProjectBrand Identity
Monochrome photograph of an open hand holding a single supplement capsule in the palm with numbered text annotations.

Modern Chemistry, a Boots own brand Brand Identity 2026

Associated creatives

Socio
SocioDesign
Fabio Zip
Fabio Zip3D
Jonathan Arundel
Jonathan ArundelPhotography
Louis Bryant
Louis BryantVideography
Oliver James Robbins
Oliver James RobbinsVideography

Tags

hand holding capsulehand holding pillsupplement capsulecapsule in palmopen palm

Description

A minimalist black and white studio photograph capturing an open human hand extended vertically, showcasing a single supplement capsule resting in the palm. Clean typography annotations flank the hand, noting 'Mental Performance' and 'Energy' beside numbered callouts. The composition is evenly lit with soft studio light against a neutral grey seamless background, featuring the geometric Modern Chemistry monogram in the lower left corner.

Style

Vertical, Commercial, Monochrome, Minimalist

Techniques

Soft Light, Typography

Background

Grey Seamless

Context

Advertising Campaign