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Monochrome photograph of an open hand holding a single supplement capsule in the palm with numbered text annotations.

Modern Chemistry, a Boots own brand Brand Identity 2026

About

A minimalist black and white studio photograph capturing an open human hand extended vertically, showcasing a single supplement capsule resting in the palm. Clean typography annotations flank the hand, noting 'Mental Performance' and 'Energy' beside numbered callouts. The composition is evenly lit with soft studio light against a neutral grey seamless background, featuring the geometric Modern Chemistry monogram in the lower left corner.

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Background

Grey Seamless

Context

Advertising Campaign